It is a well known fact that casual games are time killers at the office for cubicle drones – how many times have you lost hours of productivity just because of a cool desktop Flash game that seemed to eke out “just one more turn” from you? Overcoming this addiction isn’t easy considering the amount of creative new games that flood the market each day, and Future Ads isn’t letting up by launching their latest casual games hub known as PlaySushi.com that will boast thousands of games including proprietary Gamevance games, as well as titles from other top-tier publishers and third-party developers. The whole idea of this game hub is to offer everyone a slice of the gaming pie – gamers get entertained, game developers and publishers obtain revenue while advertisers will have a platform to engage a highly responsive, exploding demographic.

Taking the hugely successful – and profitable – Gamevance model a step further, PlaySushi is designed to provide tens of millions of users with an almost limitless selection of games, while simultaneously enabling developers and third parties to easily and efficiently generate revenue and profits, all without impacting the positive – and free – gaming experience of its users. Some of the benefits include :-

For Users: PlaySushi’s mix of games includes proprietary games from its hugely popular sister site Gamevance (www.gamevance.com), such as Duck Hunting and Spy Racer; but, unlike Gamevance, PlaySushi also offers developer-uploaded games and games from top-tier third party publishers, resulting in an almost unlimited variety of games across every category and skill-set. According to Pobre, some of the best, most creative and innovative casual games are from individual developers who need a distribution platform to make them profitable. By enabling these developers, PlaySushi provides users with access to a constantly refreshed suite of the latest and most creative casual games.

For Game Developers and Publishers: Despite the growing numbers of high-quality game developers and publishers, the industry has lacked a platform that ensures not only visibility, but also revenue generation. PlaySushi combines the stimulus of revenue sharing with an unprecedented simplicity and cost-efficiency for developers and publishers by providing an extremely user-friendly, self-serve platform where partners can register and upload games in minutes. These unique, developer-friendly features are designed to ensure that PlaySushi will provide a high volume and variety of games to consumers.

For Advertisers: The rapid growth and engagement of casual games users provides marketers a rare and, in spite of the current recession, gigantic opportunity. While the casual gaming demographic traditionally skews female, as it expands, it is rapidly changing, cutting across the general population. While Gamevance generally targets casual gaming’s high-value female demographic, PlaySushi is designed to attract the slightly younger – and growing – male-skewing casual games audience, providing advertisers with unique opportunities to interact with this new, very desirable and responsive demographic within casual games.

Have you checked out the site yet, and what are your impressions of it? Do you think PlaySushi.com will catch on in the long run and be a formidable force in the world of casual gaming?

Press Release

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