Audi of America has released version 2.0 of the popular “Audi A4 Driving Challenge” iPhone and iPod Touch application, and it would be interesting to see whether the second iteration is able to surpass the 370,000 downloads that its predecessor garnered since it was released just back in August. As with most new game releases, you can expect optimized graphics and enhanced game play to help make the entire experience all the more memorable. Skilled players will be further rewarded with the opportunity to unlock new models such as the desirable A4 3.2L V6 and even the scintillating Audi R8 sports car. Best of all is, this application is still free on Apple’s iTunes Application store.

The precision performance driving game utilizes the iPhone’s accelerometer (motion sensor) to control the car through a series of progressively challenging courses. Players maneuver the course, honing reflexes, control and anticipation. The A4 Driving Challenge is the first ever iPhone application from an auto manufacturer. To support the application and the launch of the A4, Audi also created an A4 iPhone experience web site that allows users to learn more about the entirely new Audi A4. Consumers who visit truthinengineering.com/a4/iphone on their iPhone will find a unique interface and content on the A4, specialized videos, wallpapers, an exterior color customizer, a dealer locator and link to install the “Audi A4 Driving Challenge” application. Additionally, customers can visit A4.audiusa.com to view the iPhone optimized website showcasing the entirely new Audi A4.

This is certainly a novel way to introduce a new vehicle – it would be interesting to see just how many people who download this game actually get influenced by it to purchase an Audi A4 later during these times of economic hardship.

Press Release

Both comments and pings are currently closed. Add to Del.icio.us