Nvidia, despite losing out on the performance crown to AMD, won’t be quitting the business anytime soon. After all, they are still the undisputed market leader when it comes to video cards, and this time round they are pushing hard their Nvidia PhysX technology that aims to up the ante when it comes to in-game physics, helping each gaming session be more realistic than it could ever be. This technology is already used in over 140 shipping titles, be it for the Sony PS3, Xbox 360 or Nintendo Wii. This time round, Nvidia has rolled out the GeForce Power Pack that can be downloaded for free here, boasting a compilation of games, demos, and mod packs for the PC platform.

On the PC, PhysX technology harnesses the power of any CUDA-enabled general-purpose parallel computing processor, including any NVIDIA GeForce 8 Series or higher GPU, to handle 10-20 times more visual complexity than what’s possible on today’s traditional PC platforms. All of the 80 million plus GeForce 8 Series and higher GPUs in the field are CUDA-enabled, the largest installed base of general-purpose, parallel-computing processors ever created. And, unlike competitive solutions which do not offer hardware scaling capability, only PhysX technology can leverage the best of both CPU and GPU architectures to deliver the ultimate, immersive, end user experience. Upcoming PC titles that incorporate PhysX technology include Cryostasis, Backbreaker, Aliens: Colonial Marines, with close to 20 more PC titles expected before the year-end holiday seasons.

This is an interesting dilemma to have, will gamers stick to the Nvidia camp even though they do not have the fastest graphics card of today, just because of PhysX technology?

Press Release

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