Wii Fit has no doubt taken the world by storm, selling equally well across various continents. Majesco aims to ride on this phenomenon by hooking up with celebrity fitness trainer Jillian Michaels, the strength trainer and life coach on the popular television series “The Biggest Loser”. Their collaboration will result in the first Wii game which features a celebrity fitness trainer and fuses gameplay with the motion-based Wii system and Wii Balance Board accessory - guess there is more life once you’re sick and tired of Wii Fit, right? The game will be known as Jillian Michaels’ Fitness Ultimatum 2009, and it will feature an integrated tiered fitness regimen, expert advice and exercise techniques from the charismatic Jillian Michaels to deliver a focused workout that will help players reach their own personal fitness goals. All this without heading off to the gym - cool!

According to Jillian Michaels herself, “As a huge gamer myself with younger siblings and godchildren, I recognize the importance of staying current with how people digest their media and information. I truly think this type of product will be instrumental in revolutionizing the fitness industry and will help combat the childhood obesity epidemic in this country today. I couldn’t be more excited about partnering with Interactive Game Group and Majesco to bring a family-oriented fitness video game to the market.”

In Jillian Michaels’ Fitness Ultimatum 2009 players become new recruits in Jillian’s boot camp where they enroll in a unique training program composed of challenging fitness tests and an ever-changing series of workouts. Players choose their workout from four types — Weight Loss, Strength Training, Intervals and Hill Climb — and set the intensity to light, medium or hard for a duration between 10 and 60 minutes. By completing exciting Wii Remote and Wii Balance Board motion-based challenges that range from crossing monkeybars to climbing ladders and rowing, players can also unlock lifestyle and fitness video tips from Jillian. Players can even track their progress based on calories burned and workout intensity. In addition, a Competitive Party Mode lets two players race against each other through entertaining individual challenges or through the entire Physical Training course to earn the winning time.

I say this is the perfect Christmas gift – great way to lose all that weight piled up during the holiday season.

Press Release

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